"Shochu Good" Project

Client: Kagoshima Shochu Makers Association

Duration: 6 weeks

Roles at Coordilab: Consultancy for Content Direction, Project Management, UI/UX Design, Translation (EN to FR)

Deliverables: Project scope, Personas, Project planning, Design concepts, Finalized pamphlet design, Finalized website, French translation, Milestone presentations

Technologies & Methods: Agile, Design Thinking, Illustrator, Photoshop, AI (ChatGPT 4, DALL-E, Midjourney)

"As the Content Director for the "Shochu GOOD" project, I can attest to the exceptional value Coordilab brought to our initiative. Their expertise was pivotal in clearly defining our project goals and scope, ensuring a solid foundation for all subsequent work. They adeptly identified the necessary media and guidelines, employing design thinking to tailor our approach based on thorough personas review. Their innovative use of AI for image generation under my direction added a unique visual appeal to our content. CoordiLab's responsiveness to feedback and requests for modifications was outstanding, keeping our project on track and well-coordinated. Their overall planning and execution were instrumental in the success of our digital content strategy, making them a valuable partner in our endeavor to promote authentic Kagoshima shochu globally."

John Manolito Cantu, Content Director @ HP Honyaku

Project Overview (from customer)

Project Brief

The project focuses on creating digital content to promote Kagoshima's authentic shochu to a global audience, including the USA and France, and inbound tourists interested in shochu culture. It aims to utilize digital means, like e-pamphlets, to showcase the heritage, production, and cultural significance of shochu.

Project Objective

Craft English and French digital content highlighting Kagoshima shochu's history, ingredients, production, and consumption culture.
This approach aims to efficiently convey the essence and global appeal of Kagoshima shochu, targeting both international visitors and shochu enthusiasts.

Summary

Emphasis on Kagoshima's role in shochu history and innovation.
Insightful content on shochu making, from ingredients to bottling.
Highlight diverse ways to enjoy shochu and its health benefits.
Include global beverage industry insights on shochu's appeal.

Deliverables

Digital and printed e-pamphlets, 500 copies per language (EN/FR), total 1,000.

Assessing Challenges and Outlining Our Action Plan

Challenges and Comments Related to the Original Requests

Varying Knowledge Levels: The project must address different levels of shochu knowledge among the target audiences, including overseas business invitees and inbound tourists.

Engagement, Education & Media channels: The necessity to not only inform but also engage and educate the audience about Kagoshima's authentic shochu, thereby generating interest and encouraging trial and potential purchase through the relevant media.

Proposed Project Phases

Project Discovery

Initial phase focused on understanding the project scope in detail.
Involves collaboration with the Content Director to clarify the project's goals, target audiences, and key deliverables.
Assessment of the current situation and requirements for reaching the intended audience effectively.

Concept Creation

Creation of personas with the Content Director to represent the target audience segments and to shape the concept.
Selection of appropriate digital media channels to ensure the content reaches the intended audience efficiently.
Creation of a style guideline to ensure consistency in design, content phrasing, and user experience.

Implementation

Execution of the plan based on the defined project scope and target audience insights.
Incorporates feedback mechanisms at various stages to ensure the content remains relevant and engaging.
Ensures timely delivery of milestones and adjusts plans as necessary to incorporate stakeholder feedback and adapt to any unforeseen changes.

Project Start

Following the customer's approval of our proposal, we initiated the project in line with the outlined phases. We also established a schedule detailing the due dates for key deliverables and arranged Milestone Review meetings with stakeholders at the conclusion of each phase. These meetings were designed to validate content, gather feedback, and review planning.

Given the presence of a firm deadline, our initial step was to clearly define the project scope—our pivotal guidepost towards achieving the objective. Subsequently, we adopted an Agile methodology, prioritizing flexibility and responsiveness, to meet the goals of each milestone within the allotted timeframe.